• I find better ways to spread important messages.

     

    I write about big ideas and global issues, tell stories about people who are changing the world, and help environmentally- and socially-minded organisations be more of who they are.

     

    I have 9 years' experience working with future-focused organisations like Google, Comic Relief, Escape the City, Impact Hub, B Lab and Atlas of the Future.

     

    I work directly with organisations, and with agencies like Futerra, Earth and We are Flint.

  • How I can help

        

       

    > storytelling

    Awareness and positive change are carried by narrative. I write about sustainability, the environment, human rights and social change through the lens of the people and projects who are working to make the world a better place.

    > copywriting

    Brand language needs to work harder than ever to stand out, and to be believed. I give big messages a strong voice by creating brand voice guidelines and writing compelling, brand-led copy for webpages, brochures and marketing campaigns.

    > brand strategy

    A good brand knows exactly who it is, and who it's not. I help brands to find the narrative that underpins their mission - by refining their architecture and positioning, and guiding identity development and activation.

  • Portfolio

    The Ecologist:
    Time's Up

    An article for The Ecologist magazine about the UK's largest ever environmental lobby of Parliament in June 2019

    Impact Hub:
    Ten years of impact

    Copy for Impact Hub King's Cross's ten year impact report, telling the story of a decade spent supporting social change and entrepreneurship

    Atlas of the Future:

    Culture Futures

    Interviews and storytelling that puts positive, world-changing projects on the map

    The Ecologist:

    The end of the Amazon

    Prior to his presidency, an article about Jair Bolsonaro's environmental agenda and its likely impact on the environment

    Size of Wales: Supporting people, protecting the planet

    An article for charity Size of Wales outlining the link between indigenous rights and climate change

    If Not Us Then Who: How indigenous peoples are protecting the planet

    An article for charity If Not Us Then Who for International Day of Forests

    Virgin.com:

    The rise of activist brands

    An article for Virgin's Branding edition, including interviews with Ecosia and Bulb

    Beyond Good Business: The Inconvenient Truth About Social Investment

    Event writeup featuring perspectives on social investment from Dragons' Den's Nick Jenkins

    The SDG Review:

    Reinventing Careers

    An article for the SDG (Sustainable Development Goals) Review about building sustainable livelihoods. (Also available here, p.80)

    Unpsychology magazine:

    Climate Minds edition

    Poetry for the 4th edition of Unpsychology, a publication exploring psychology and ecology (p32)

    Side Hustle School:

    Podcast stories

    Script-writing for Chris Guillebeau's popular podcast, telling startup stories with a fun, light-hearted tone

    Escape the City:

    Vision & Mission

    Brand narrative to refine Escape the City's 'why' and underpin future strategy

    Escape the City:

    Creating an 'uncorporate' brand

    Blog post outlining Escape the City's new brand identity

    Escape the City:

    Brand voice style guide

    Voice and tone guidelines for Escape the City, to align a new visual identity with a powerful, relevant voice

    Escape the City:

    'Dear corporates' - an open letter

    Brand awareness project with Escape's CEO, which collected 100s of people's bosses' signatures

    Financial Times:

    live video interview

    Discussing career change and the future of work with the Financial Times

    Elle Magazine: Womanhood 2014

    Research conducted on female gender perceptions, featured as part of Elle's Womanhood 2014 edition

  • Get in touch

      

    I'd love to get a coffee, share ideas, or talk about how we might work together.

     

    Hit me up on email: beccajwarner@gmail.com

     

    Or say hi on Twitter: @beccawarner