I find better ways to say things that need saying.

I write about big ideas and global issues, tell stories about people who are changing the world, and help purpose-led organisations be more of who they are.

I'm a writer and strategist with 8 years' experience working with future-focused organisations - from Google and Facebook to Escape the City, B Lab and Atlas of the Future.

I work directly with organisations, and with agencies like Futerra, Earth and We are Flint.

[Insert cliché about how we're the storytelling animal]. No but really - stories are important. I write about sustainability, the environment, human rights and social change through the lens of the people and projects who are working to make the world a better place.

It feels like everyone is yelling something from the rooftops - so brand language needs to work harder than ever to stand out, and to be believed. I give big messages a strong voice by creating brand voice guidelines and writing compelling, brand-led copy for webpages, brochures and marketing campaigns.

A good brand knows exactly who it is, and who it's not. I help brands to find the narrative that underpins their mission - by refining their architecture and positioning, and guiding identity development and activation.