Becca's Website

I find better ways to say things that need saying.

I write about big ideas and global issues, tell stories about people who are changing the world, and help environmentally- and socially-minded organisations be more of who they are.

I have 9 years' experience working with future-focused organisations like Google, Comic Relief, Escape the City, Impact Hub, B Lab and Atlas of the Future.

I work directly with organisations, and with agencies like Futerra, Earth and We are Flint.
How I can help

> storytelling
Awareness and positive change are carried by narrative. I write about sustainability, the environment, human rights and social change through the lens of the people and projects who are working to make the world a better place.
> copywriting
Brand language needs to work harder than ever to stand out, and to be believed. I give big messages a strong voice by creating brand voice guidelines and writing compelling, brand-led copy for webpages, brochures and marketing campaigns.
> brand strategy
A good brand knows exactly who it is, and who it's not. I help brands to find the narrative that underpins their mission - by refining their architecture and positioning, and guiding identity development and activation.
Portfolio

The Ecologist:
Time's Up
An article for The Ecologist magazine about the UK's largest ever environmental lobby of Parliament in June 2019
Impact Hub:
Ten years of impact
Copy for Impact Hub King's Cross's ten year impact report, telling the story of a decade spent supporting social change and entrepreneurship
Atlas of the Future:
Culture Futures
Interviews and storytelling that puts positive, world-changing projects on the map
The Ecologist:
The end of the Amazon
Prior to his presidency, an article about Jair Bolsonaro's environmental agenda and its likely impact on the environment
Size of Wales: Supporting people, protecting the planet
An article for charity Size of Wales outlining the link between indigenous rights and climate change
If Not Us Then Who: How indigenous peoples are protecting the planet
An article for charity If Not Us Then Who for International Day of Forests
Virgin.com:
The rise of activist brands
An article for Virgin's Branding edition, including interviews with Ecosia and Bulb
Beyond Good Business: The Inconvenient Truth About Social Investment
Event writeup featuring perspectives on social investment from Dragons' Den's Nick Jenkins
The SDG Review:
Reinventing Careers
An article for the SDG (Sustainable Development Goals) Review about building sustainable livelihoods. (Also available here, p.80)
Unpsychology magazine:
Climate Minds edition
Poetry for the 4th edition of Unpsychology, a publication exploring psychology and ecology (p32)
Side Hustle School:
Podcast stories
Script-writing for Chris Guillebeau's popular podcast, telling startup stories with a fun, light-hearted tone
Escape the City:
Vision & Mission
Brand narrative to refine Escape the City's 'why' and underpin future strategy
Escape the City:
Creating an 'uncorporate' brand
Blog post outlining Escape the City's new brand identity
Escape the City:
Brand voice style guide
Voice and tone guidelines for Escape the City, to align a new visual identity with a powerful, relevant voice
Escape the City:
'Dear corporates' - an open letter
Brand awareness project with Escape's CEO, which collected 100s of people's bosses' signatures
Think Feel Food
A microsite about food and brain health
Financial Times:
live video interview
Discussing career change and the future of work with the Financial Times

Elle Magazine: Womanhood 2014
Research conducted on female gender perceptions, featured as part of Elle's Womanhood 2014 edition
Get in touch

I'd love to get a coffee, share ideas, or talk about how we might work together.

Hit me up on email: beccajwarner@gmail.com

Or say hi on Twitter: @beccawarner

How I can help

> storytelling

> copywriting

> brand strategy

Portfolio

The Ecologist:Time's Up

Impact Hub:Ten years of impact

Atlas of the Future:Culture Futures

The Ecologist:The end of the Amazon

Size of Wales: Supporting people, protecting the planet

If Not Us Then Who: How indigenous peoples are protecting the planet

Virgin.com:The rise of activist brands

Beyond Good Business: The Inconvenient Truth About Social Investment

The SDG Review:Reinventing Careers

Unpsychology magazine:Climate Minds edition

Side Hustle School:Podcast stories

Escape the City:Vision & Mission

Escape the City:Creating an 'uncorporate' brand

Escape the City:Brand voice style guide

Escape the City:'Dear corporates' - an open letter

Think Feel Food

Financial Times:live video interview

Elle Magazine: Womanhood 2014

Get in touch

The Ecologist:
Time's Up

Impact Hub:
Ten years of impact

Atlas of the Future:
Culture Futures

The Ecologist:
The end of the Amazon

Virgin.com:
The rise of activist brands

The SDG Review:
Reinventing Careers

Unpsychology magazine:
Climate Minds edition

Side Hustle School:
Podcast stories

Escape the City:
Vision & Mission

Escape the City:
Creating an 'uncorporate' brand

Escape the City:
Brand voice style guide

Escape the City:
'Dear corporates' - an open letter

Financial Times:
live video interview