• I find better ways to spread important messages.

       

      I write about big ideas and global issues, tell stories about people who are changing the world, and help environmentally- and socially-minded organisations be more of who they are.

       

      I have 10 years' experience working with future-focused organisations like Google, Comic Relief, Escape the City, Impact Hub, B Lab and Atlas of the Future.

       

      I work directly with organisations, and with agencies like Futerra, Earth and Cast From Clay.

    • How I can help

          

         

      > storytelling

      Awareness and positive change are carried by narrative. I write about sustainability, the environment, human rights and social change through the lens of the people and projects who are working to make the world a better place.

      > copywriting

      Brand language needs to work harder than ever to stand out, and to be believed. I give big messages a strong voice by creating brand voice guidelines and writing compelling, brand-led copy for webpages, brochures and marketing campaigns.

      > brand strategy

      A good brand knows exactly who it is, and who it's not. I help brands to find the narrative that underpins their mission - by refining their architecture and positioning, and guiding identity development and activation.

    • Portfolio

      Tommy Hilfiger: sustainability & representation stories

      Working with the team at Futerra to write 11 stories that spotlight the people involved in Tommy Hilfiger's extensive sustainability strategy

      Atlas of the Future:

      Culture, Fashion, Water, Plastics

      More than 40 interviews and stories putting positive, world-changing projects on the map – from flip-flop ships to the power of hip hop

      The Ecologist:
      Time's Up

      An article for The Ecologist magazine about the UK's largest ever environmental lobby of Parliament in June 2019

      Impact Hub:
      Ten years of impact

      Copy for Impact Hub King's Cross's ten year impact report, telling the story of a decade spent supporting social change and entrepreneurship

      The Ecologist:

      The end of the Amazon

      Prior to his presidency, an article about Jair Bolsonaro's environmental agenda and its likely impact on the environment

      Size of Wales: Supporting people, protecting the planet

      An article for charity Size of Wales outlining the link between indigenous rights and climate change

      If Not Us Then Who: How indigenous peoples are protecting the planet

      An article for charity If Not Us Then Who for International Day of Forests

      Virgin.com:

      The rise of activist brands

      An article for Virgin's Branding edition, including interviews with Ecosia and Bulb

      Beyond Good Business: The Inconvenient Truth About Social Investment

      Event writeup featuring perspectives on social investment from Dragons' Den's Nick Jenkins

      The SDG Review:

      Reinventing Careers

      An article for the SDG (Sustainable Development Goals) Review about building sustainable livelihoods. (Also available here, p.80)

      Unpsychology magazine:

      Climate Minds edition

      Poetry for the 4th edition of Unpsychology, a publication exploring psychology and ecology (p32)

      Side Hustle School:

      Podcast stories

      Script-writing for Chris Guillebeau's popular podcast, telling startup stories with a fun, light-hearted tone

      Escape the City:

      Vision & Mission

      Brand narrative to refine Escape the City's 'why' and underpin future strategy

      Escape the City:

      Creating an 'uncorporate' brand

      Blog post outlining Escape the City's new brand identity

      Escape the City:

      Brand voice style guide

      Voice and tone guidelines for Escape the City, to align a new visual identity with a powerful, relevant voice

      Escape the City:

      'Dear corporates' - an open letter

      Brand awareness project with Escape's CEO, which collected 100s of people's bosses' signatures

      Financial Times:

      live video interview

      Discussing career change and the future of work with the Financial Times

      Elle Magazine: Womanhood 2014

      Research conducted on female gender perceptions, featured as part of Elle's Womanhood 2014 edition

    • Get in touch

        

      I'd love to get a (virtual) coffee, share ideas, or talk about how we might work together.

       

      Hit me up on email: beccajwarner@gmail.com

       

      Or say hi on Twitter: @beccawarner

    e: beccajwarner@gmail.com

    t: @beccawarner

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