• I help mission-driven businesses be more of who they are.

     

    I'm a brand strategist and copywriter, working with game-changer brands - ranging from Google and Facebook to Green & Black's, Escape the City and Work.Life.

     

    I help brands tell their story, find their voice and shout about their vision for a better world.

  • How I can help

    > brand strategy

    A good brand knows exactly who they are, and who they're not. I help brands identify and tell the story that underpins their mission - to refine their architecture and positioning, and to guide identity development and activation.

    > copywriting

    Brand language needs to work harder than ever to cut through the noise and channel an authentic personality. I give big messages a strong voice by writing brand voice guidelines and constructing compelling, brand-led copy for webpages, brochures and marketing campaigns.

  • > content

    Telling people who you are is one thing; engaging them and offering meaningful value is another. I help organisations create written content (e.g. blog posts, email campaigns, user stories and ebooks) that is user-centric, on-brand and well-aligned to a broader content strategy.

    > user insights

    Solid strategy is, more often than not, based on careful listening. I help organisations understand their audience better - to answer big questions, or to drive thought leadership. This includes quant & qual research around user needs, audience trends and customer segmentation.