A good brand knows exactly who they are, and who they're not. I help brands to identify, then tell, the story that underpins their mission - by refining their architecture and positioning, and guiding identity development and activation.

Brand language needs to work harder than ever to cut through the noise and channel an authentic personality. I give big messages a strong voice by writing brand voice guidelines and constructing compelling, brand-led copy for webpages, brochures and marketing campaigns.

Telling people who you are is one thing; engaging them and offering meaningful value is another. I help organisations create written content (e.g. blog posts, email campaigns, user stories and ebooks) that is user-centric, on-brand and well-aligned to a broader content strategy.

Solid strategy is, more often than not, based on careful listening. I help organisations understand their audience better - to answer big questions, or to drive thought leadership. This includes quant & qual research around user needs, audience trends and customer segmentation.