Read my words
> copy & content for campaigns, charities and businesses
Website copy
The right messaging in the right voice.
Tribe Impact Capital, Studio Emmi, Climate Arc, Symington Wine
Campaign messaging
Smart, creative messaging for big campaigns.
Sustainability and impact reports
Making important data digestible and actionable.
B Lab, BIC, Impact Hub, Oddbox, City of London Corporation, SIG
Thought leadership reports
Data-led reports that tell a story and guide industry.
Tone of voice
Verbal identities that bring a brand's personality to life.
Articles and blogs
Interviews, profiles, manifestos and ideas.
The Nature Conservancy, Positive Creativity, Oddbox, GenderSmart
Read my words
> journalism
BBC: Why getting your hands dirty is good for you
What science is revealing about the how contact with nature impacts our immune systems
Atmos: For more successful farming, follow the forest
The story of Quintosapore, an Italian farm that mimics nature to prioritise abundance over efficiency
BBC: Want a better night's sleep? Go camping
The science behind sleeping outside, and the benefits of matching our sleep patterns with the sun
BBC: The secret sounds of the world's most elusive whales
What scientists are discovering about the elusive beaked whale by recording underwater sounds
Atmos: Can better words lead to better climate action?
Why our vocabulary for the climate crisis should include words like 'global weirding' and 'solastalgia'
BBC: Why tequila depends on Mexico's bats
The millennia-old relationship between bats and agave plants, and why protecting both will save whole desert ecosystems
BBC: A virtual reality pangolin made me cry
How VR took me by surprise, and could help heal our relationship with nature
BBC: Why farmers are using urine on their crops
Standard fertilisers are carbon-intensive and destroy waterways. These residents and farmers are using human urine instead
BBC: The fishermen reviving Finland's carbon-rich peatlands
Why peatlands are crucial in slowing climate change, and how quickly ecosystems can heal – if only humans let them
Atmos: AI could help us talk to animals - but should it?
How AI could repair our relationship with nature, but also give us tools to destroy it
BBC: The forest granted legal rights
How the 'rights of nature' movement was effective in protecting an Ecuadorian forest from deforestation
New Humanist: Meet the fungi finders
The people mapping the world's hidden fungi and discovering its role in understudied ecosystems
Atmos:
Why we need new words for nature
How the language we use to describe the natural world reflects and reinforces our relationship to it
Imagine5: Can we learn to identify plants again?
The rise of 'plant blindness', and why learning which plant is which is good for us and for the environment
FairPlanet: Fighting fire with fungi
About the fungi expert using mushrooms to tackle the growing problem of wildfires in the US
BBC: How I planned my own green funeral
The alternative funeral practices that offer options for making our last act on Earth a little less harmful
Huck magazine: To end neoliberalism we have to "stop everything we do"
An interview with Chris Carlsson, the creator of radical 1980s zine 'Processed World'
Imagine5:
The language of trees
An interview with artist Katie Holten about her latest book – written in an alphabet made of trees
Huck magazine: Meet the 'trollhunters' battling climate disinformation
How a small group of endlessly patient souls are keeping online climate denialism at bay
Ethos magazine:
A business of families
A profile of Māori-run food and wine company Kono, about the real meaning of sustainable business
BBC: The climate films
shaping society
Why we need subtler, more varied portrayals of climate change in film & TV
Atlas of the Future:
FashionFuturesArticles and newsletters for Atlas of the Future's FashionFutures series, about the people tackling fast fashion
The Ecologist: Time's Up
Reporting on the UK's largest ever environmental lobby of Parliament in June 2019
