• Hi, I'm Becca. I write about the environment, often about how we humans are responding to the mess we've made. I tell stories about solutions, and about the cultural forces that can shape what happens next.

     

    I am a journalist, with bylines at the BBC, Atmos, The Ecologist, and others. I'm also an experienced copywriter, and have put words together for organisations like WWF, Comic Relief, and B Lab.

  • How I can help

        

       

    > storytelling & journalism

    I write about sustainability, the environment, human rights and social change. My articles break down the facts behind global issues and spotlight the human stories behind the environmental crisis and how we fix it.

    > copywriting

    Doing good doesn't always sound exciting. My job is to make sure it does. I create tone of voice guidelines that embrace the unexpected, and write brand-led copy for webpages, blogs, reports and campaigns.

  • Read my words

    > journalism

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    Atmos:

    Why we need new words for nature

    An article exploring how the language we use to describe the natural world reflects and reinforces our relationship to it.

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    FairPlanet: Fighting fire with fungi

    An article about the fungi expert tackling US wildfires

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    BBC: How I planned my own green funeral

    An feature story for the BBC on alternative funeral practices, and how to make our last act on Earth a little less harmful

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    Huck magazine: To end neoliberalism we have to "stop everything we do"

    An interview with Chris Carlsson, the creator of radical 1980s zine 'Processed World'

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    Imagine5:

    The language of trees

    An interview with artist Katie Holten about her latest book – written in an alphabet made of trees

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    The Solutionists

    by Solitaire Townsend

    Assisting Solitaire Townsend with research and drafting of her book about the business leaders putting sustainability first

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    Huck magazine: Meet the 'trollhunters' battling climate disinformation

    An article for Huck magazine about the endlessly patient souls keeping online climate denialism at bay

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    Ethos magazine:

    A business of families

    A profile of Māori-run food and wine company Kono, about the real meaning of sustainable business

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    TOPIA magazine:

    Meet the seedsavers

    A feature exploring the crucial work of heirloom seed saving, and the people protecting the diversity of our foods

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    BBC Future Planet:

    The climate films

    shaping society

    An article for the BBC's Future Planet series, exploring the need for subtler, more varied portrayals of climate change in film & TV

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    TOPIA magazine:

    On the wings of science

    A feature article about the extraordinary life of the common cuckoo

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    TOPIA magazine:
    If it's broke, fix it

    A feature article sharing stories from creative street menders who are giving new life to junk

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    TOPIA magazine:
    Recycling ourselves to cheat death

    A feature exploring the (often bizarre) ways our bodies and their outputs can be fed back into the infinite cycle of life

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    Atlas of the Future:
    FashionFutures

    Articles and newsletters for Atlas of the Future's FashionFutures series, about the people tackling fast fashion

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    Atlas of the Future:
    FutureFashionMedia exhibition

    Editorial for a digital exhibition that asks: how can the media power a more just and sustainable fashion industry?

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    Atlas of the Future: profile stories on culture, fashion & plastics

    More than 50 interviews and stories putting positive, world-changing projects on the map – from flip-flop ships to the power of hip hop

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    The Ecologist:
    Time's Up

    An article about the UK's largest ever environmental lobby of Parliament in June 2019

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    Size of Wales: Supporting people, protecting the planet

    An article outlining the link between indigenous rights and climate change

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    If Not Us Then Who: How indigenous peoples are protecting the planet

    An article about the role of indigenous communities in tackling climate change

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    The SDG Review:

    Reinventing Careers

    An article for the SDG Review about building sustainable livelihoods. (Also available here, p.80)

  • Read my words

    > copy & content for campaigns, charities and businesses

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    The Positive Power Plan:

    website & social media

    Copy for a radical campaign to defund the fossil fuel industry

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    Unilever & FCDO:

    Blog posts

    Blog posts for the TRANSFORM programme, which funds grassroots social and climate initiatives across Asia and Africa

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    Cast From Clay:

    brand voice and web copy

    Brand voice and messaging for Cast From Clay, a communications agency helping think tanks and NGOs shape policy

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    Catch Comms:

    We need to see more older women

    Blog content for Catch Comms, a PR company making communications fairer and more inclusive

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    ESOOKO:

    app copywriting

    Words for a Depop-style fashion resale app that plants trees and corals with every purchase

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    Concern Worldwide:

    campaign messaging

    Messaging support for Concern's 'Nothing Kills Like Hunger' campaign (via agency Don't Panic)

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    Write Up:

    website

    Copy for an editorial agency working to decolonise the curriculum and make all textbooks inclusive

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    B Lab: The power of business in the cost of living crisis

    A guidebook for businesses about supporting people and planet in the cost of living crisis

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    The Oddserver:
    Food + climate newsletter

    Oddbox's monthly newsletter about the latest news from the food industry and its impact on the environment

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    Danone:

    Food Revolution report

    Words for a breakthrough report on the public conversation about food and sustainability

    (via agency Futerra)

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    GenderSmart:

    op-ed on gender investing

    GenderSmart's op-ed on the importance of investing to support gender equality in light of the overturning of Roe v Wade

    (via agency Catch)

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    Lovebug: Social media for cat food with a tiny carbon pawprint

    Instagram campaign copy and blog content for the launch of Lovebug, cat food made without traditional animal protein

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    Tommy Hilfiger: sustainability website

    Including stories that spotlight the people involved in Tommy Hilfiger's extensive sustainability strategy

    (via agency Futerra)

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    Creative Mentor Network:

    website

    Copywriting for a charity working to make the creative industries more inclusive

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    Oddbox:
    Climate's hidden enemy: food waste

    An article outlining food waste's dramatic impact on the climate crisis, and a new campaign to drive political action

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    Oddbox:
    The complicated truth about plastic

    An article exploring why plastic can be an environmental friend as well as foe

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    Verive: Why is greenwashing bad news for sustainability?

    Articles for sustainable packaging company Verive, on greenwashing, circularity, plastics and food waste

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    Escape the City:

    Brand voice style guide

    Voice and tone guidelines for Escape the City

  • > other fun things

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    Unpsychology magazine:

    Climate Minds edition

    Poetry for the 4th edition of Unpsychology, a publication exploring psychology and ecology (p32)

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    Side Hustle School:

    Podcast stories

    Script-writing for Chris Guillebeau's popular podcast

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    Financial Times:

    live video interview

    Discussing career change and the future of work with the Financial Times

  • Get in touch

      

    I'd love to get a (virtual?) coffee, share ideas, or talk about how we might work together.

     

    Reach me on email: beccajwarner@gmail.com

     

    Or say hi on Twitter: @beccawarner