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Hi! I'm Becca. I write about the environment, and how we humans are fixing the mess we've made. I tell stories about nature, culture, and what might happen next.
I'm an experienced copywriter specialising in sustainability and social change. I've put words together for organisations from the little (Oddbox, B Lab) to the large (Unilever, Danone), working both direct with brands and with creative agencies. I believe businesses needs to radically change how they operate, and that those doing things well need decent comms so they can raise the bar for others. Greenwashing and greenhushing are both dangerous, and it's my job to avoid them.
I am also a journalist. I write mostly features, mostly about solutions. I have bylines at the BBC, Atmos, The Ecologist, and others.
Every now and then I write poems – because finding new ways to use language can help us cross the chasm we've created between us and the other lives that make up the natural world.
I live in Berlin, and it's just as fun as everyone says it is. I work with clients and publications globally, especially the UK.
How I can help
> storytelling & journalism
I write about nature, climate and social change. My articles break down the facts behind global issues and spotlight the human stories behind the environmental crisis and how we fix it.
> copywriting
Doing good doesn't always sound exciting. My job is to make sure it does. I create tone of voice guidelines and write brand-led copy for webpages, blogs, reports and campaigns.
Read my words
> copy & content for campaigns, charities and businesses
Verive: Why is greenwashing bad news for sustainability?
Articles for sustainable packaging company Verive, on greenwashing, circularity, plastics and food waste
Read my words
> journalism
Atlas of the Future:
FashionFuturesArticles and newsletters for Atlas of the Future's FashionFutures series, about the people tackling fast fashion
Atlas of the Future: profile stories on culture, fashion & plastics
More than 50 interviews and stories putting positive, world-changing projects on the map – from flip-flop ships to the power of hip hop
The SDG Review:
Reinventing Careers
An article for the SDG Review about building sustainable livelihoods. (Also available here, p.80)
> other fun things
Get in touch
I'd love to get a (virtual?) coffee, share ideas, or talk about how we might work together.
Reach me on email: beccajwarner@gmail.com
Or say hi on Twitter: @beccawarner